Instagram has blown up in a span of just a few years and, as an entrepreneur, it has become a vital part of business, especially with marketing and promotion of your products or services.
Why Instagram For Your Business?
With over 500 million active users and counting, even if you think it’s not for you, it’s hard to ignore Instagram. Almost everybody is on Instagram, and those active users could possibly be a potential customer. In 2016, 48.8% of brands are on Instagram and, this year it’s projected to rise to 70.7%. Clearly, this picture sharing social network is kind of a big deal.
Increasing Your Reach on Instagram
Having a lot of business/competition on Instagram, it might be a challenge to put yourself out there. But, worry not, we’ve gathered a few tips on how you can keep up and make your business stand out.
Post Quality Photos
One of the golden rule for ‘grammers. With all the images being uploaded on instagram, (Users share an average of 95 million photos/videos per day) you really have to have good photos. Images that will attract people. Quick tip: take pictures in good lighting condition and, if possible use natural light.
Have A Theme
This is not a requirement but having a “theme” just makes your photos look neat and put together. By having a theme, it makes people more aware of your “brand”. Now, if you’re unsure about how images will look in your feed, you can use an app like Later to plan your photos.
In a 2016 survey conducted by Forrester, they reviewed how the top 50 global brands market on social networks. They found out that the top brands post about 4.9 times per week on Instagram. On the other hand, if you’re a small sized business, and you want to increase your visibility – 2-3 posts per day is an ideal figure.
This goes hand in hand with the other tips. Spend some time and research about the hashtag that your “niche” use. Add relevant hashtags to your post and this is important, aim for hashtags with less a million tags. This way your post won’t easily drown with people posting the same hashtag.
Engage With Other Grammers
Like what you would do when someone visits your store, engage with your followers. Leave a like, comment and repost. However, as much as possible, be authentic with your interaction. It might take time but if you’re just starting out, interacting with people in the same niche is always a good idea.
Consult A Guide
If you really want to step up your game and want to have in-depth knowledge about increasing your reach on Instagram, you might want to try getting our guide. In this course, we cover topics from growing your page to converting your followers into real customers.
Need more help? Take a deep dive into Instagram and see how I gained 1200 followers in 30 days in my super awesome Instagram class: Gram Crackers!