I think we can all agree on how Facebook plays a significant role in our business. Bill Gates said, “If your business is not on the internet, then your business will be out of business” and right now, Facebook is a big part of the web (The platform has 1.71 billion monthly active users and 1.13 billion daily active users, on average). You use it for personal reasons, work, school and almost everything under the sun. Which is why your Facebook Business Page (check out our post – Best Social Media Management Tools) matters – a lot, especially for entrepreneurs.
What is a Facebook Business Page?
People nowadays, look at Facebook for all sorts of information, and that includes businesses. So, as an entrepreneur, your Facebook Business Page is vital. Now, what’s a Facebook Business Page? Technically it’s just like your personal Facebook; only it’s catered to businesses. With Facebook Business Page you’ll have an overview of how your page is doing, your demographics and much more. You also have the option to run ads to promote your business or services.
Growing Your Facebook Business Page
Starting your Facebook Business Page may be your biggest challenge in building your page. However, once you’ve done that, you can build an audience of people who are interested in your page and may potentially actually be your future clients. Here are some (organic) methods to grow your page:
Set Up Your Facebook Page
The first step is always the biggest struggle. Now, the key in setting up your page successfully is through preparation. Prepare all the materials you need like pictures – for a profile/cover photo, your logos, and information about your business. Once you have all that, you’re ready to go.
Now that you’ve set up your business page, you have to start posting content. As they say, content is king. Which means you have to publish content. Not just content; but, content that people will find interesting, informative or entertaining. You should be able to add value to your audience’s life. Whether it’s in the form of an article, video, infographics or even podcast.
Invite Your Friends
You’ve published content your page, all you have to do now is build your audience. For a start, you can start inviting your friends to like your page. Facebook has a built-in feature to let your friends know about your page. Click on the “Build Audience” button, and choose “Invite Friends” from the drop-down menu. It’s optional, but you have to start somewhere.
Look At Your Statistics
What I like about the Facebook Business Page is it gives you an insight of your page. You can see your demographics, page likes, post reach, and engagement – down to the time where you have the most traffic. So, take it as an advantage and study your data, then, use it to create your strategy.
You’ve probably heard the saying “consistency is key” over a thousand times. The thing is, it is true. You have to be consistent. From publishing quality content to tweaking your strategy, you have to do it regularly to see results.
And that’s how you grow your page – ethically and organically. Do you have any tips to share? Comment down below.