Let me start off with the default caveat here: Instagram and its algorithm will always reward those who are on the app over those who use third-party apps for content. It just makes sense: they can’t show ads to someone who isn’t on there. If you want to use a scheduler, please remember to invest time actually on the Instagram platform and use the apps as supplemental helpers.
That said, you know I’m pro-batching whenever you can. I’d rather spend a few hours one day knocking out my content and stat analysis than spread that out over less time, but more days, posting natively to Instagram. But which app gives you the most bang for your buck? I gave the 4 most popular Instagram scheduling apps a go and here’s what I’ve found to be the best Instagram app for entrepreneurs like me:
- Handles multiple accounts
- Ability to add first comment
- Can schedule multiple formats of posts
Instagram Scheduling Apps
Pros – easy to use, can schedule multiple formats of posts (will auto-post pictures to the feed, but for carousel and IG Stories, they’ll send a push notification reminder), can handle multiple accounts under one login, allows first comment
Cons – Stats are not the best, hashtag research not helpful at all (especially once I saw the data Plann offers)
Pros – The first and most well-known. Easy-to-use interface. Also, their weekly newsletters are excellent.
Cons – Doesn’t support IG Stories, can’t use same login for multiple accounts, doesn’t support first comment
Pros – handles multiple accounts, allows first comment
Cons – I’m not entirely sure Grum is being supported any longer. I got it years ago as a deal on Appsumo and it hasn’t changed since. No support that I can tell for video, carousel, or IG Stories.
Pros – Beautiful app, easy-to-use interface, best stats and hashtag research I’ve found
Cons – Not an Instagram partner so can’t post automatically for any sort of post (just sends push notifications)
And the rest…
As for Tailwind, Buffer, Hootsuite, or any other multi-platform schedulers, I’ve rarely been impressed with their abilities. Instagram is an afterthought add-on for them so I’ve never felt like I was getting “full” capabilities as compared to the apps mentioned above. They can probably work, but if you plan to get the majority of your traffic from Instagram, I’d recommend investing in tools specifically designed for the platform.
Which scheduler did I end up going with?
Planoly. Where it lacks in stats and hashtag research, it makes up for in the ability to make scheduling stories, carousels, and feed posts so easy as compared to the others. I will pop into Plann once in a while for data research and may move over to them once they’re able to be an official Instagram partner, but for now, I feel that Planoly can give me the ability to maintain both of my businesses easily.