Keeping your email marketing database fresh and updated is vital for all entrepreneurs. According to Hubspot, Email marketing databases naturally degrade by about 22.5% every year. So it’s important to keep your mailing list churning and getting new contacts whenever possible. If you want to supercharge your mailing list, then continue reading.
Why a Mailing List is Crucial for Your Business
Even with the rise of social media as a form of marketing, emails are still one of the most used mediums for communication. 200 million or so emails are still being sent out which means that email is still one of the primary and most effective tools used for marketing which is why email is vital and the foundation of every mailing list.
Supercharge Your Mailing List
If you want to build and grow your mailing list, we’ve got some tips for you. Quickly supercharge your email marketing database with these ten awesome tips:
Create Quality Content
We can’t stress enough how important quality content is. Publish content that your audience will find valuable and showcases you as an authority in your niche. By creating remarkable content, you’re basically encouraging people to stay subscribed to your newsletter.
Make Your Opt-In Appealing
Optimize your opt-in so that users won’t have a hard time looking for it. Make sure that it’s visually appealing and easy to see. People don’t like complicated opt-in, so simplicity is the best.
Run contests that require people to input their email. Promote your contest through social media as well as your newsletter.
Create Lead Gen Offer
Offer free ebook, white papers and require your visitors to input their email address to download your content.
Create a useful tool or resource and have people to sign up before they use your tool. Quick tip, create a tool that will be really helpful to your audience.
Even though you can only use 140 characters on Twitter, it is still a powerful tool especially if you know how to harness its power. Create a campaign that will promote your lead gen offer. You can easily create a social media campaign and tap influencers by using Publicfast!
Utilize Your Facebook Page
If you have a Facebook business page, use it to promote an offer that requires a follower to submit their email address. Alternatively, you can also publish snippets of your content and ask them to sign up to your newsletter if they want to see more.
Email Signup Link To Your Website
Create an email subscription link to your site that people can easily spot. Or, you can also have a pop-up on your website to sign up to your newsletter. However, make sure that it doesn’t pop up every minute, or your visitor will get annoyed.
Collect Email Addresses Offline
Join offline events like trade shows and have people put down their email address. Additionally, you can encourage people to do so by giving them a small token or some sort of a freebie.
Monitor Your List
After you’ve implemented your tricks, monitor your mailing list and test out different things. See what works and what doesn’t – use this information to improve your newsletter.
These are some of the ways on you how you can supercharge your mailing list. Remember to use various tricks to increase your chance of people opting in. Do you have any tips to share? Leave a comment below.